“Balls” – Original Sony BRAVIA TV Advert

What is the purpose of the moving images sequence?
This advert is showing their customers they need this TV to have the same quality of viewing that is depicted with in this advert. The bouncing balls represent the colour quality of the TV.

Why have motion graphs/ visual effects been used?
To get the slow motion effect they would have recorded the film in 250 fps, then in the editing stage slowed the footage down to create the slowed down look.

What is the graphical style?
Even though this advert is old it still looks stylistic, fresh, clean and modern, looks like it has been created now. The camera angles help to add to the dramatic feel of this advert.

What is the animation style of graphics?
If the bouncing balls where shown, in normal motion I don’t think they would have achieved the same impact that they have created with slowing them down.
They would have shot this in fast motion then edited so that it is slowed down.

How are the video and graphic combined?
They have combined video footage with simple typography which is thin and well balanced and within keeping with the mood of the video.

How does the combination of these factors help serve the purpose for which the piece has been created?

This advert is beautifully designed and well put together and most of all pleasant to watch. I liked the slowed down motion of the bouncing balls going down a tall street in San Francisco. There vibrant colours against the backdrop of the buildings and skyline is breath-taking. Even the music used has a nice feel and pace to it. It is calming and relaxing to watch.

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