E4 : Current Idents : Cafe Blimey ident

What is the purpose of the moving images sequence?
The purpose of this TV indent is to promote the channel and they can also narrate over the top of it due to the length of it. As well as alerting the viewer to what channel they are watching.

Why have motion graphs/ visual effects been used?
They would have used 3D software to create the character; the only way they could make this look realistic and sit well with in its environment was to use effects.

What is the graphical style?

The graphic style used is modern, urban, and clean, looks like a normal shot you would see in a café in England.

What is the animation style of graphics?
The indent runs smooth and the robot has been created so that it movement works within it surrounding.

How are the video and graphic combined?

They have combined 3D software with video footage, what is nice about this is the way they have integrated the animated character so that it looks realistic in the environment. The character movement doesn’t look awkward it looks realistic. Even the colour of the robot blends well with the scene. The cameras angles have been cleverly shot; it has allowed the character to blend in by walking past people and also interacting.

How does the combination of these factors help serve the purpose for which the piece has been created?
The E4 animated robot character is clever when you think about it; the creators have made the robot body shape of the E4 logo. I think all of the effects they have added works well together.

“The character designer/lead animator Rupert Cresswell wanted very much to get a photorealistic look to Eefer, and match him to the live backplates so that you could believe he was really there,” says motion design artist Melanie Keyzor. “It required some heavy 3D work.” Information from http://www.awn.com/news/mpc-taps-pipelinefx-s-qube-e4-brand-campaign?utm_source=twitterfeed&utm_medium=twitter

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