MTV Hits – Idents

What is the purpose of the moving images sequence?
The purpose of this TV indent is to promote the channel and also alert the viewer to what channel they are watching.

Why have motion graphs/ visual effects been used?
They have used motion graphics in the form of animated character to make the TV indent visually stimulating to draw your attention.

What is the graphical style?
The style looks modern, minimalistic, sleek and has been design for a young demographic audience to promote MTV Hits. They have used bright colours for the back ground so that the characters are promedent against the back ground.

What is the animation style of graphics?

The animation indent is very short and only lasts 3sec which gives me the impression they have design it to be short. As the young generation are easily distracted.

The characters look like they have been inspired by straws and are made up with simple colours black and white. On the last scene the main characters white strips flicks between green and white. Then the MTV logo is prominent on the screen, the scale is big, bold and stands out.

I like the way the animation has been crated to move/dance in sync with the music. This is important as they are promoting a music channel.

How are the video and graphic combined?
The animation works well on this channel because it is modern like the music they play, it is clean, looks up to date, fun, exciting and doesn’t last too long. It has a minimalistic style.

How does the combination of these factors help serve the purpose for which the piece has been created?
The animation works well on this channel because it is modern like the music they play, it is clean, looks up to date, fun, exciting and doesn’t last too long. It has a minimalistic style.

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