Skrillex and Diplo – “Where Are Ü Now” with Justin Bieber (Official Video)

What is the purpose of the moving images sequence?
The purpose for this music video is to show case Justin Beiber song. The creators have design this so that it is a visually stimulating video to watch. And will in courage people to watch and take note.

Why have motion graphs/ visual effects been used?
There is a lot going on with in this music video; you have the main recording of Justin singing and gallery shots. Then they have used layers to show the fans artwork. My favourite part of this video is when Justin’s skin is being transformed by paint appearing and covering him body and clothes. The paint looks like it is being splashed all over him. They would have used mask tracking to create this look.
They needed to use visual effects to achieve the finished outcome of the music video.

What is the graphical style?
The style of this music video is modern but also has a collage and graffiti look to it. This is due to the fans artwork being integrated into the footage. It looks fun and has a childlike quality to it.

What is the animation style of graphics?
The video starts of slow, and then speeds up especially when Justin is dancing and the fans art work can be seen. They have increased the speed of the art work but slowed down Justin when he is dancing which is a nice contrast.

How are the video and graphic combined?
The creators have integrated artwork from his fans into the music video; this would have been done by adding lots of layers to the parts where Justin is dancing. This works very well with the music and draws your attention to the pictures, which are constantly moving. Even though the artwork is shown fast, it works with in the video. To achieve the effect that Justin is being covered by paint, they would have used mask tracking to create this look.

How does the combination of these factors help serve the purpose for which the piece has been created?
Everything that has been incorporated or integrated into the music video makes it successful. This video is also a nice appreciation towards his fans by having their artwork shown throughout.

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