What is motion graphic?

Describe in your own words and include examples to help you do this.

“Motion graphics combine the languages of film, animation and graphic design. Combining different creative elements like typography, illustration, logos, shapes and video. They are then animated or moved in a way that tells a story. Motion graphics can be used on its own to create a simple video”. Information from http://www.alboardman.com/what-is-motion-graphics/

As you can see from the above statement, Motion graphics are essentially graphic design in motion. Using an object, shape, text or pictures then animating it so that it looks like it’s moving.

Examples

Simple motion graphic – Bupa Advert with its simplistic style and shapes, which makes up the characters have been animated to move and interact with each other.

bupa-emma-tv-advert

Complex motion graphics – Semi-Permanent 2015 Opening Titles., there are a lot more going on in this festival title such as the main footage with the text showing which would have been keyframe on them.

semi-permanent-2015-opening-titles

Motion graphics can be used to create simple work or more complex work as you can see in my above examples.

Can you give an overview of where they are used?

Motion graphics can be seen everywhere including film, TV, interactive media, environment, channel branding, DVD and Blue-ray menus.

Example

Motion Graphic has been used in film tiles such as “The man from uncle” (which can be seen on my blog). They have animated the red line; to do this they would have used a shape they altered the layers, scale, rotation and also changed the perspective. They have also combined archived footage onto the red line as well.  For example of the film tile “The Man from UNCLE” they would have used, shapes, text and photographs to create this film tiles. To create this work they would have used a separate layer and added keyframes to introduce different parts such as when the archive photographs are shown.

screenshot_2016-11-09-14-35-03screenshot_2016-11-09-14-35-17screenshot_2016-11-09-14-36-19

 What purposes do they serve?

They serve many different purposes. In the example above they tell the audience who has created the film and well as telling us what actors are in the film. It also reflects you the story of the film about and helps set the mood.

They can also be used to….

Supplement the narrative/Help to tell story.. example

Film Tiles such as Man From UNCLE and Deadpool

screenshot_2016-11-09-14-35-03deadpool_titles

Reinforce a brand.. example

Such as MTV Idents

p-2

How can they be created?

Motion graphic can be created on programs like After Effects, Flash, Autodesk Maya and Maxon Cinema 4D.

The principle behind how they are created is by changing the appearance over time, which is done using key frames.

keyframes– is a location on a timeline which marks the beginning or end of a transition. Keyframes can change the properties over time, layers and effects such as blur.  This can be achieved by using software programs like After Effects.

Altering properties and effects. Simple example, with screenshot

screen-shot-2016-11-10-at-13-16-52screen-shot-2016-11-10-at-13-17-06 screen-shot-2016-11-10-at-13-17-20

What type of assets can they contain?

They are different kinds of assets such as shapes, image/photographs, text, music and CGI which are placed onto layers which then can be animated by having then fade in or out, spin around and even the size can be changed to make them look dramatic.

Deadpool text showing looks like it is coming from behind the coffee cup.

screen-shot-2016-11-10-at-13-22-56 screen-shot-2016-11-10-at-13-23-14

screen-shot-2016-11-10-at-13-27-30

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